Profit is not a dirty word.
Profit signals service, excellence, and impact.
Profit is my personal obsession.

MXW Group is a boutique advisory for profit-driven founders and SMBs.

We specialize in growth engines that generate profit through Revenue Architecture, GTM Strategy, Direct Marketing, Sales Systems, Mental Capital, and Operational Excellence.

I've worked inside SaaS, early-stage startups, and blue-chip firms. I’ve seen what happens when a company nails its execution and what happens when it doesn’t. I’ve worked across industries, stages, and segments. I’ve had a front-row seat to growth, failure, scale, and collapse. That perspective is what allows me to walk into a business and immediately see where the gaps are and where the money is.

Most businesses are only a few moves away from greatness. They just need to simplify. They need to focus on the parts of the business that actually drive revenue and margin and build systems around them.

That’s where I come in.

MXW Group offers 90-day growth sprints and ongoing strategic partnerships. Everything is bespoke. Everything is built for execution. If you’re serious about building a profit-driven & prospering business, we’ll definitely get along.

My name is James Maxwell, I'm a huge reader (I once read 366 books in a year to prove point) and I love personal development and self-improvement. I'm currently obsessed with the West Coast and plan to relocate to Vancouver, and eventually make the move to California.

If you've read this far, maybe we should chat?

If you're one the fence: take the leap.

Book a chat.
Send me a DM.
Reach out and ask for help.
I'd love to see if there might be a fit.

—James