MXW
James Maxwell
Principal & Owner, MXW Group
My journey was definitely not a straight line. I spent the first decade of my career in marketing & branding, with the majority of that time spent in the Montreal startup scene. It was there that I saw first-hand the impact that vision and clear planning has on a business.
Eventually I started my own marketing & branding consultancy, but I realized that most business owners knew what to do. They just weren’t doing it. The same was true in my own life and in the lives of almost everyone I knew. I realized that mindset was the key to everything we do in life.
At that point I immediately decided to become a coach. Over the next few years I studied under some of the greatest success teachers the world has ever known. With their help, I built a premium coaching practice dedicated to serving driven people, entrepreneurs & teams.
My passions include reading, writing, rapping, gaming, & running. In my spare time I’m an aspiring fantasy author. I’m in love with California (especially LA🌴) and will be moving there soon. Aside from writing, my biggest passion is my clients.
In the future I plan to launch an investment portfolio and incubator that builds, grows, and scales businesses to impact people across the world and inspire them to greatness.
“James is an incredible individual to work with. His ability to lead a group is exceptional and he manages to bring out the best of the people he works with.”
Ian S.
“James has an electric personality that is felt as soon as he walks into a room. He also has the rare ability to look at a situation from a 3,000-foot view while maintaining focus on specifics to build an effective execution strategy. This combination makes him an excellent coach and mentor.”
Sidra B.
“James worked with me to help me land a new role within my industry, and to help me better understand my value as a sales professional. He was a pleasure to work with and delivered on what he said he would, always.
Milan G.
