MXW
James Maxwell
Principal & Owner, MXW Group
Profit is not a dirty word.
Profit signals service, excellence, and impact.
Profit is my personal obsession.
MXW Group is a boutique advisory for profit-driven founders and SMBs.
We specialize in growth engines that generate profit through Revenue Architecture, GTM Strategy, Direct Marketing, Sales Systems, Mental Capital, and Operational Excellence.
I've worked inside SaaS, early-stage startups, and blue-chip firms. I’ve seen what happens when a company nails its execution and what happens when it doesn’t. I’ve worked across industries, stages, and segments. I’ve had a front-row seat to growth, failure, scale, and collapse. That perspective is what allows me to walk into a business and immediately see where the gaps are and where the money is.
Most businesses are only a few moves away from greatness. They just need to simplify. They need to focus on the parts of the business that actually drive revenue and margin and build systems around them.
That’s where I come in.
MXW Group offers 90-day growth sprints and ongoing strategic partnerships. Everything is bespoke. Everything is built for execution. If you’re serious about building a profit-driven & prospering business, we’ll definitely get along.
My name is James Maxwell, I'm a huge reader (I once read 366 books in a year to prove point) and I love personal development and self-improvement. I'm currently obsessed with the West Coast and plan to relocate to Vancouver, and eventually make the move to California.
If you've read this far, maybe we should chat?
If you're one the fence: take the leap.
Book a chat.
Send me a DM.
Reach out and ask for help.
I'd love to see if there might be a fit.
—James
“James is an incredible individual to work with. His ability to lead a group is exceptional and he manages to bring out the best of the people he works with.”
Ian S.
“James has an electric personality that is felt as soon as he walks into a room. He also has the rare ability to look at a situation from a 3,000-foot view while maintaining focus on specifics to build an effective execution strategy. This combination makes him an excellent coach and mentor.”
Sidra B.
“James worked with me to help me land a new role within my industry, and to help me better understand my value as a sales professional. He was a pleasure to work with and delivered on what he said he would, always.
Milan G.