The DYT Method: How To Double Your Targets And Change Your Life.

Goal-Setting Is Weird.

Have you ever asked yourself where your goals came from? How did you set your annual targets? What limitations did you accept when you made them? Why didn’t you choose goals that were 2-3x larger?

At this point, if you’re a human being on planet Earth, chances are there’s a voice in your head that’s currently outlining how you chose your goals, and justifying why that process was correct.

This is what David Foster Wallace in his transformative keynote address, This Is Water, would call The Default Setting; at MXW Group we call it Mimetic Gravity. It’s an invisible force that pulls you towards mediocrity or regular thinking.

Mimetic Gravity Is A Thermostat.

We are hardwired to fit in. So naturally, when we set goals our brain (by default) wants to create goals that resemble the goals of other people. Even if you set a wild goal, you are probably setting even that goal with reference to something someone else did. It’s human nature.

This isn’t to say that fitting in isn’t useful, of course it is. But it’s worth being aware of this invisible force pulling it back down to Earth. Especially when we’re setting annual, weekly, and daily targets.

Whenever you’re setting a goal, you’re being held back. Just like whenever you run or jump there’s a force pushing back against you, but remember: this one is far more insidious. 

Our Brain Solves For Whatever Target It’s Given.

One of my mentors always says: it take just as much time and energy to achieve a small goal as it does a big goal. (Naturally, there are obvious exceptions to this principle but play along for now.)

If this principle is true (and I’m deadly serious when I say, not only is true, it’s probably the most important principle on the planet) then we need to get serious about we set goals.

The alternative is placing an arbitrary ceiling on our own growth because we analyzed a situation while on autopilot (i.e. the default setting). It feels rational in the moment, but it’s one of the craziest, most ridiculous things you can do.

Setting Small Goals Is The Stupidest Thing A Human Being Can Do.

Too harsh? Well it’s true. The biggest cap on your own growth is you. You decide how big you want to go. That’s it really. So one of the most powerful things you can do, is expose yourself to bigger thinking.

Study people who are where you truly want to be. I made a rule one year where I wouldn’t read a book if it wasn’t written by a billionaire. I didn’t read many different books that year, but the books I did read I read over and over again because they were absolutely life-changing.

Learn to shutout people who tell you to shrink your think.

I promise you, it’s worth it.

DYT: Double Your Targets.

If you’ve never done this before, buckle up because your life is about change. Double your targets is one of the most addictive habits you can develop. Let’s say you were going to talk to 20 prospects this week, instead aim for 40. If you were targeting $30K in revenue this week, double it.

Give your brain a bigger goal and watch the magic take over. Of course, that’s not to say the goal will magically achieve itself, but setting the right goal really is a huge part of the battle.

DYT. Double your targets.